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Personal Branding: 7 steps to build a personal brand on LinkedIn

In today's hyper-connected world, personal branding on social media is key to stand out from the crowd. With billions of people using social media platforms like Facebook, Instagram, Twitter, and LinkedIn, the competition for attention has never been fiercer.  

Your LinkedIn page is your professional business card. When you are about to meet someone you don’t know, your first reflex is generally to check their LinkedIn profile. And people do the same with you! It can even be a considerable asset to your business. You can find clients but also recruit key talent for your company.  

But what does it take to create a personal brand that cuts through the noise and captures the attention of your target audience?